Bose Professional has partnered with Peats Wholesale in Ireland, extending a hybrid model that combines the manufacturer's own team with local distribution. Dublin-based Peats will serve AV/IT integrators and retail networks with products and technical support.
The Peats Wholesale Experience Centre will allow customers to hear the Bose Professional range and obtain system design, product training and after-sales assistance. Counter collection and next-day delivery are intended to shorten the path from early project work to replacement stock.
Bose Professional plans to transition to the 802 LABS name from February 2027 and says product and service continuity will be maintained. During a brand change, a local partner's ability to map old and new names, warranties and support routes becomes especially valuable.