AVIXA is working with Futuresource Consulting on demand-side studies of education and corporate markets. The North American education report is scheduled for the fourth quarter of 2026, with corporate work following in 2027, complementing AVIXA's established supply-side forecasts.
End users, purchasing teams and integrators will be included, shifting attention from what equipment sold to how budgets are set, which projects receive priority and what prevents adoption. As meeting, teaching and streaming systems converge, product categories alone reveal less about the buying decision.
For loudspeaker and amplifier suppliers, demand data can shape launch timing and support programmes as much as product specifications. Publication of methodology, sample size and respondent mix will be essential to judge how widely the conclusions can be applied.